AMM — Journal

How to Become a Model in Lviv: From an At-Home Application to Shoots Abroad

A Lviv evening smells of coffee and rain on cobblestones, warm light comes on in the windows of the old townhouses — and somewhere in this city a girl asks herself, seriously this time, how to become a model in Lviv. The answer is lovelier than it seems: you don't have to go anywhere. Your casting happens from your phone in your own room, and your first professional shoot is already a trip abroad.

Studio Ghibli-style illustration of a young woman taking photos on her phone by a lamplit window of an old Lviv apartment at dusk, a packed suitcase on the bed and the rooftops of Lviv old town outside

Lviv already looks like a film set

You grew up in a city that photographers everywhere would call a ready-made location: arched gateways, the townhouses of Rynok Square, golden evening light over the High Castle. Lviv teaches taste quietly — through architecture, coffee, vintage shops and people who know how to dress. That instinct for style is a real asset in modeling, and girls from Lviv carry it naturally.

And the loveliest part: to turn that instinct into a profession, you don't need to move anywhere or wait for someone to notice you in a café. The modeling world now opens online — straight from the city you love.

Your casting is two photos taken on your phone

Forget queues and studio portfolios. For scouts to discover you, two simple snapshots in daylight are enough — by a window, natural look, no makeup and no heels. These photos are called digitals, and agencies love them most of all: they show the real you. We wrote a detailed guide on how to take digitals at home — all you need is a window, a phone and ten minutes.

Then comes the online application: a few fields, your photos, done. Every application is reviewed by a real person, and you hear back within seven days. That is your casting — quiet, at home, in your favourite sweater.

Scouting at a distance: what happens after you apply

Once your photos reach the scouts, the most interesting part begins. The team studies your look — features, proportions, charisma, that elusive something scouting exists for. Sometimes we ask for extra photos or a short video; sometimes we invite you to a video call — to meet you, tell you about the divisions and hear about your dreams.

All of it happens at a distance: you are in Lviv, living your usual rhythm, while your modeling story is already being written. When the scouts see potential, the agency builds a development plan for you — and prepares the first big step.

Your first test shoot is already a trip abroad

This is the moment the dream becomes a plane ticket. Test shoots at Andrews happen abroad: the girls we choose are flown out to another country — to a professional studio and a team that works with new faces every day. Your first shoot day looks like this: a morning call time, a rail of looks, the makeup chair, the soft glow of studio light — and the first frame in which you suddenly see yourself as a model.

That is where your portfolio is born: not amateur snapshots, but real professional photographs made by an international-level team. You come home with material the agency uses to present you to clients — and with a story you will want to tell.

From Lviv to the world's runways

From there, the geography only widens. Andrews develops girls to the level of international placements: Milan, Paris, Tokyo, Seoul — markets where Ukrainian faces are valued today more than ever. Brand castings, fittings, shows, campaigns, billboards: this is the real trajectory of new faces who started with two phone photos.

We wrote a separate big guide on how the journey of a model abroad works — from a mother agency to a contract in Paris or Seoul. Spoiler: it is all closer than it seems.

Who the scouts are looking for

Andrews is a women-only agency for new faces with two divisions:

  • Fashion — runway, editorial, campaigns; girls aged 16–26.
  • Creators — influencers, UGC and content; from 16, with no height requirements.

Experience is not required — new faces are exactly what we specialise in. If you are unsure whether you fit, don't decide for the scouts: send your photos and let them see what you may not yet see in yourself.

Your first step — this evening

Walking home past the lit shop windows of Rynok, imagine this: a few months from now you could be looking out at a different city — from the window of a studio where your first professional photographs are being made. The path there begins with ten minutes by the window of your Lviv apartment.

Read our full guide for those just starting out, take two photos in daylight — and send your application. Lviv has already given you taste and style. The rest we will do together.

Common questions

Do I need to travel to Kyiv or visit an office to become a model in Lviv?

No. The application, introduction and scouting happen entirely online — you send photos from home. Shoots are organised abroad: the models we choose are flown out to another country for their test shoot.

Do I need a professional portfolio to apply?

No. Simple daylight snapshots taken on your phone are enough. Your portfolio is created later — at the test shoots abroad that the agency organises.

How much does working with a modeling agency cost?

For the model, representation is free: the agency earns a commission only from your real paid shoots and shows. Applications are open all year round.

From what age can I apply?

From 16 in both divisions. In Fashion we look for girls aged 16–26; in Creators there is no upper age limit and no height requirements.

What happens at the first test shoot abroad?

A professional studio and a full team await you — photographer, stylist, makeup artist. In one day you try several looks and receive your first professional images for the portfolio the agency will use to present you to clients.

Open application Free · 7-day reply

Ready when you are.