AMM — 02 / About

A modern model management agency.

Andrews Models Management discovers and develops Ukrainian modeling talent — and represents it professionally, from Kyiv to the fashion capitals of the world.

Andrew — founder and head of scouting
Andrew — Founder & Head of ScoutingAMM
Iryna — head booker, new faces
Iryna — Head Booker, New FacesAMM
01 — Andrew Founder & head of scouting

Andrew has spent years in the business of modeling — castings, campaigns and, in recent years, the creator economy. He founded Andrews Models Management on a simple conviction: Ukrainian talent deserves world-class management. The agency exists to find that talent, prepare it properly, and open the right doors.

"When we sign a model, we commit to her career — development, bookings and everything in between."

The agency represents women across two divisions under one standard. Fashion models receive portfolio development, runway training and casting strategy; creators receive positioning, channel strategy and brand partnerships. Lifestyle and commercial bookings — beauty, e-commerce, catalogue — run alongside both. And behind every model stands a manager who answers the phone, reads every contract, and plans the career long-term.

Representation at Andrews is always free for models. If an agency asks you to pay to be represented, walk away — a serious agency earns its commission from your bookings, never from you.

02 — Principles Four rules we don't bend
01 /

Person first

The career gets built around who you are — your look, your voice, your limits. Not a mold you're poured into.

02 /

One career, two stages

Runway and feed aren't rivals. Managed right, each one feeds the other — a show builds the channel, the channel books the show.

03 /

Development is the product

Anyone can take a commission. We earn it before the first booking — test shoots, coaching, strategy, and honest feedback.

04 /

A focused roster

We keep our roster intentionally focused, so every model we sign receives real attention — development, promotion and protection.

03 — Placement Where our models work

Scouted at home. Placed in the capitals of fashion.

P.01 Milan Runway · showroom
P.02 Paris Couture · editorial
P.03 London Editorial · campaign
P.04 New York Campaign · commercial

Our aim is to place fashion-division faces through partner agencies in the four capitals — Milan, Paris, London and New York — and a wider network across Europe and beyond. One mother agency at home in Ukraine, building that map the honest way: one placement at a time.

We're a new agency, so we won't pretend to have a long client list — our goal is to place our first faces with partner agencies in Milan, Paris, London and New York, and we'll show every step as it happens.

04 — Management What it actually includes
A.01 Test shoots & portfolio Polaroids → comp card → book
A.02 Walk & camera coaching Runway, set etiquette, presence
B.01 Content & channel strategy Positioning, formats, cadence
B.02 Brand partnerships Pitching, pricing, delivery
C.01 Casting & bookings Submissions, options, confirmations
C.02 Negotiation & contracts Read first, signed second — always
Open application All backgrounds · 16+

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