Lifestyle & Commercial
Beauty, e-commerce, catalogue and lifestyle campaigns — the commercial engine of the agency.
This is the division that keeps our models working between the big fashion moments — beauty and skincare, e-commerce and catalogue, product and lifestyle campaigns for brands that need real, relatable faces. There are no runway minimums and no editorial gate here: the brief decides the face.
Lifestyle & Commercial draws on both of our rosters. Fashion faces bring polish and camera experience; Creators bring authenticity and an audience of their own. We match the right model to the brief, prepare her before the shoot, and handle rates, usage and contracts fairly — the steady, professional work that builds every model's portfolio and income.
What this division covers
- Beauty & skincare — campaigns and content built around clean, natural looks.
- E-commerce & catalogue — consistent, high-volume shoots for online stores and lookbooks.
- Product & advertising — commercial campaigns where a fresh, believable face sells the story.
- Lifestyle campaigns — real-life scenes for brands in travel, wellness, food and tech.
- Rates, usage & contracts — priced and negotiated fairly, with usage terms locked in writing.
Commercial work is where careers become durable — steady bookings, a growing book and real income. The promise never changes: representation is always free for models, and clients get faces that haven't been everywhere yet.